Foundation
Customer Journey
The See-Buy-Use framework orients you through the lens of the end-to-end customer journey, ensuring a consistent experience of Dropbox as well as optimizing for the specific needs of each moment.
Intro
The customer journey: See-Buy-Use
The overarching goal of this new visual identity is to refine our system through the lens of the end-to-end customer journey, creating consistency (both internally and externally). The See-Buy-Use framework orients you in this journey, ensuring a consistent experience of Dropbox as well as optimizing for the specific needs of each moment.
Speaking very generally, you go from a colorful, brand-forward focus on storytelling in See to a clean, brand-recessive focus on efficacy and user content in Use. Buy is a hybrid of both, depending on the content.
See
Colorful, brand-forward focus on storytelling
Buy
Hybrid of See and Use. Depends on user journey.
Use
Clean, brand-recessive focus on efficacy and user content
