The See-Buy-Use framework orients you through the lens of the end-to-end customer journey, ensuring a consistent experience of Dropbox as well as optimizing for the specific needs of each moment.
Product visual design strategy → make it feel like Dropbox
Make things feel like a Dropbox product first, and try to unify designs across platforms as much as possible.
Native vs. Dropbox
We’ve seen in research that trying to align to OS-native patterns, especially on desktop, implies to a user that the experience should function exactly like a native application. We often aren’t able to match native functionality 1:1, so the user is sometimes confused and the value of aligning to native patterns shrinks.
Everything should still feel “at home” on a platform, using the core conventions for native elements, if applicable, but should feel more like a Dropbox product than an iOS, Android, macOS, or Windows product.
Aligning to a Dropbox-first mindset will allow you to increase design and engineering velocity and create a more consistent experience across platforms.
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