Foundation

Typography

This page explains how our font families are used across communications and our main applications: See, Buy, and Use.


Intro

Dropbox typefaces

Two font families are used across our range of communications: 

  • Sharp Grotesk for headlines 

  • Atlas Grotesk for subheads and body copy

Typography Intro SharpGrotesk
Typography Intro Atlas Grotesk
Typography Intro HeadlineSee

Headline example (Sharp Grotesk)

Typography Intro HeadlineBuy

Headline example (Sharp Grotesk)

Typography Intro Body

Body copy example (Atlas Grotesk)


Principles

1. Simple and straightforward

Typography is a consistent, uncomplicated foundational element, delivering clarity and legibility rather than creative or expressive layout or treatment.

Typography Intro Simple 1
Typography Intro Simple 2

2. Supportive

Aesthetically, typography is humble in scale and placement, allowing other elements to express the surprising qualities of the brand. 

Typography Intro Supportive 1

Atlas Grotesk Medium

Typography Intro Supportive 2

Sharp Grotesk 23 Book

3. Accessible text

Wondering which color to use for your typography? Go to Color for more information. 

Typography Intro Accessible