Foundation
Typography
This page explains how our font families are used across communications and our main applications: See, Buy, and Use.
Intro
Dropbox typefaces
Two font families are used across our range of communications:
Sharp Grotesk for headlines
Atlas Grotesk for subheads and body copy



Headline example (Sharp Grotesk)

Headline example (Sharp Grotesk)

Body copy example (Atlas Grotesk)
Principles
1. Simple and straightforward
Typography is a consistent, uncomplicated foundational element, delivering clarity and legibility rather than creative or expressive layout or treatment.


2. Supportive
Aesthetically, typography is humble in scale and placement, allowing other elements to express the surprising qualities of the brand.

Atlas Grotesk Medium

Sharp Grotesk 23 Book
3. Accessible text
Wondering which color to use for your typography? Go to Color for more information.
