Visual Imagery

Product Visuals

This section explains the three types of product visuals that are part of our system, including how and where we use them.

IntroSeeBuyUse

Abstract UI

Abstract UI is used throughout the entire web funnel in medium to large containers.

AbstractUI Buy Abstract1
AbstractUI Buy Abstract2

Concept UI

Concept UI is used within Buy but only for small containers like the multi-block plank. Best when paired with copy that reflects high level concepts and doesn’t need product feature specificity.

AbstractUI Buy Concept1
AbstractUI Buy Concept2

Literal UI

Literal UI is not used in Buy. We recommend using Abstract UI or Concept UI, as stated above.

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