Illustration

See

Most of the illustrations in out-of-home campaigns, advertisements, and digital banners will be hero illustrations, which allow for more-detailed environments and deeper storytelling. All of these illustrations are in the motivational tone category because we want them to trigger the interest of potential users.

Usage

Hero illustrations are always full-bleed.

The color of the cut shape should be the same as any adjacent plane.

Hero illustration can appear on a background that uses a base color or accent color. When the illustration appears on an accent color, the cutout shape is Coconut. (See & Buy only)

Hero illustration can be combined with customer files or product UI. Juxtaposition should follow the same guidelines as customer photography. 

Placement examples: OOH, signed-out web, marketing

Don’ts

Don’t distort an illustration.

Don’t scale an illustration

Don’t forget the skin tones.

Don’t use two accent colors.