Dropbox Design Standards

Our end-to-end design guidelines for creating clear, simple, and magical experiences.

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These are the foundational items of your visual toolbox in creating a great brand.


The toolbox of visual design elements that help build our brand.


Systems enable us to deliver cohesive, high quality experiences across our product suite.


Guidelines for writing a simple, helpful, human, and magic experience

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Customer Journey

The See-Buy-Use framework orients you through the lens of the end-to-end customer journey, ensuring a consistent experience of Dropbox as well as optimizing for the specific needs of each moment.

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Product visuals

This section explains the three types of product visuals that are part of our system, including how and where we use them.