Dropbox Design Standards

Our end-to-end design guidelines for creating clear, simple, and magical experiences.

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Strategy

These are the foundational items of your visual toolbox in creating a great brand.

Foundation

The toolbox of visual design elements that help build our brand.

Systems

Systems enable us to deliver cohesive, high quality experiences across our product suite.

Writing

Guidelines for writing a simple, helpful, human, and magic experience

Resources
CustomerJourney Intro 1

Customer Journey

The See-Buy-Use framework orients you through the lens of the end-to-end customer journey, ensuring a consistent experience of Dropbox as well as optimizing for the specific needs of each moment.

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Product visuals

This section explains the three types of product visuals that are part of our system, including how and where we use them.